Tommy Hilfiger

Tommy Hilfiger is one of two iconic global brands inside PVH Corp, alongside Calvin Klein. The American lifestyle brand was founded in 1985 by designer Tommy Hilfiger and acquired by PVH (NYSE:PVH) in 2010 for approximately $3 billion. PVH group revenue was $8.95 billion in fiscal 2025, with Tommy Hilfiger growing 4% year-over-year and outpacing Calvin Klein’s 3% growth. PVH is headquartered in New York, with CEO Stefan Larsson leading both brands under the PVH+ multi-year strategic plan.

Tommy Hilfiger’s 2025 momentum came from cultural-moment marketing alongside product. The brand activated through partnerships with F1 The Movie, the US SailGP racing team, and Cadillac for a Formula 1-inspired collection. The PVH+ strategic plan prioritizes brand desirability, digital transformation, and direct-to-consumer growth, with the stated goal of building both Tommy Hilfiger and Calvin Klein into the most desirable lifestyle brands in their tier. Over 70% of PVH revenue is generated outside the US, with Europe and Asia each representing significant geographic anchors. The group operates with approximately 28,000 associates across more than 40 countries.

Tommy Hilfiger reaches consumers through directly operated stores, e-commerce, wholesale partnerships with department stores and specialty retailers, and licensed product categories. Geographically, Americas wholesale was the strongest growth driver in fiscal 2025 at 6%, followed by EMEA at 5%, while APAC declined 4% on Lunar New Year timing. PVH’s strategic priorities for 2026 include accelerating DTC growth across all regions and continuing the planned reduction of lower-quality wholesale in Europe to elevate brand positioning. For mall operators, Tommy Hilfiger is an active mainline tenant in regional malls and outlet centers, with leasing decisions flowing through PVH’s regional commercial teams alongside Calvin Klein, often co-located in the same property mix.