What is the definition of retail traffic?

Retail traffic refers to the number of people who visit retail stores or shopping malls. Retailers use this metric to measure the popularity and success of their stores and malls and identify customer trends and patterns.

There are several ways in which retail traffic can be measured, including:

The number of people entering and exiting a store or mall is counted manually by retail staff or security personnel.
An electronic sensor or camera counts the number of people entering and exiting a store or mall.
Using mobile apps or other digital tools, retailers can track the number of people who enter a store or mall using their smartphones.
The analysis of retail traffic data can be used to identify patterns and trends, such as peak traffic periods, slow periods, and demographics of customers. Retailers can use this information to make staffing, inventory, and marketing decisions. Further, retail traffic data can be used to determine the effectiveness of advertising campaigns, promotions, and other marketing initiatives and to evaluate the impact of events and changes at the store or mall.

A traffic boost for retail stores and online businesses

Malls.com will provide additional page views and inquiries from customers interested in companies that place their offers on Premium plan.

We have added the Turbo traffic option to the premium rate today so that each placement will receive over 3,000 targeted visitors.

All premium customers were previously promoted on www.malls.com; such offers were displayed on the Real Estate and Retail section pages, rotated on the home page, and exported to social networks and email newsletters. 

Turbo traffic will now come to retail real estate offer pages from ad networks and retargeting campaigns. Based on Google Audiences and Facebook Business data, over 1 million users will be reached.

The offer views and client requests statistics will be visible to Malls.com premium customers.

International sales department: [email protected].

Other questions: [email protected].