Saks Fifth Avenue has revealed its holiday windows at its New York City flagship store.
The dazzling display, running through January 5, 2025, is designed to captivate shoppers and tourists alike while celebrating the spirit of the season with high-fashion inspiration.
Pastel elegance and winter wonderlands
This year’s window showcase features an icy winter wonderland theme, with pastel-hued designs from luxury brands like Prada, Oscar de la Renta, Valentino, and Loewe. The windows come alive with oversized snowflakes, reflective silver flooring, and dichroic vinyl accents, setting the stage for the intricate craftsmanship of the displayed garments.
The exterior of the iconic building adds to the spectacle with its illuminated facade, festive garlands, and oversized “Saks” logos. Visitors are serenaded by a holiday musical medley, further enhancing the seasonal magic of Fifth Avenue.
Delivering a luxury holiday experience
Emily Essner, chief marketing officer of Saks, commented on the unveiling: “The holiday season is a special and important time for Saks, and we are excited to debut our holiday windows, which aim to inspire customers through a compelling fashion narrative. As a leading luxury destination, and in our 100th year, we are focused on delivering a memorable holiday shopping experience and spreading joy through new, only-at-Saks offerings.”
Inside the flagship: exclusive holiday experiences
The festivities continue inside the store with the debut of the Saks Fifth Avenue High Jewelry collection exhibit, launching on December 5. Additional attractions include the Saks Holiday Market, a holiday pop-up by Ralph’s Coffee, and a seasonal menu at the flagship’s renowned L’Avenue restaurant.
