Drive qualified shoppers
to your store — not
impressions. Visits.
Malls.com reaches 50,000 retail executives and shoppers every month. With Turbo, we amplify that audience through retargeting on Google and Meta — delivering 400 to 3,500 targeted visits per campaign, depending on your package and geography.
From Malls.com audience
to your store page
We collect first-party audience data from 50,000 monthly visitors — retail executives, shoppers, and CRE professionals. Turbo activates that audience in Google and Meta ad networks, sending retargeted traffic to your offer page.
You submit your offer
Send your store page, landing page, or product URL — along with a brief description of your target customer. Takes 10 minutes.
Day 1We build the audience
We segment the Malls.com audience by geography, interest profile, and intent signals. Google Audiences and Meta Business data are combined to reach 1M+ users.
Day 1–2Retargeting goes live
Your offer appears across the Google Display Network and Meta placements — targeted to users who previously visited Malls.com and match your customer profile.
Day 2–3You get the traffic report
Offer views and click statistics visible in your Malls.com account. Full performance report delivered within 7 days of campaign end.
Day 7Malls.com first-party visitors
50,000 monthly readers — retail expansion teams, mall operators, CRE brokers, and retail tech vendors browsing property and brand listings.
Google Audiences & Display
Malls.com visitor data fed into Google Audience Manager. Your ads reach similar and retargeted audiences across 2M+ Google Display Network sites.
Meta retargeting
Custom audiences built from Malls.com traffic, activated on Facebook and Instagram. Ideal for retail brands targeting specific geographies or demographics.
Choose your traffic volume
All packages include placement on Malls.com, retargeting campaign setup, and a full performance report. No minimum contract.
Premium listing
Your offer published on Malls.com, promoted across social channels and included in the newsletter. Organic audience only, no ad spend.
400–600 visits
Premium listing plus a focused retargeting campaign on Google Display and Meta. Suited for regional or single-city campaigns.
1,000–1,500 visits
Scaled retargeting with lookalike audience expansion across Google and Meta. For national campaigns and multi-city reach.
2,500–3,500 visits
Full-scale campaign with broad lookalike reach, custom audience segmentation, and a dedicated campaign manager. For cross-border and enterprise campaigns.
All prices exclude VAT. VAT documentation available for EU and international partners. Payment via bank transfer, Payoneer, or Wise.
What is retail traffic?
A reference guide for retail executives, expansion teams, and mall operators measuring footfall performance.
Retail traffic refers to the number of people who visit retail stores or shopping malls during a given period. It is one of the primary KPIs used by retailers and property managers to measure location performance, evaluate marketing effectiveness, and forecast revenue potential.
Unlike e-commerce, where every visit is automatically recorded, physical retail traffic requires dedicated measurement infrastructure. Traffic counts are the foundation of conversion rate analysis: without an accurate footfall number, neither sales-per-visitor nor staff efficiency ratios can be calculated reliably.
For mall operators, aggregate traffic data across all tenants drives leasing decisions, common-area investment, and anchor tenant negotiations. For retail expansion directors, traffic benchmarks at target locations directly inform site selection.
Video & infrared sensors
Overhead cameras or IR beam counters installed at entry points. Most accurate method — accuracy rates of 95–98% with modern systems. Used in most Class A and B malls.
Mobile device tracking
WiFi probe requests and Bluetooth signals from smartphones are captured to estimate unique visitor counts. Widely used for understanding dwell time and repeat visits.
GPS & location data
Aggregated GPS data from location-enabled apps estimates footfall at a property level without on-site hardware. Used by market research firms and expansion consultants.
Manual counting
Staff or contracted personnel with mechanical counters. Low cost, used for spot checks and benchmarking new installations. Accuracy varies (85–92%).
According to ShopperTrak and Sensormatic data, global mall footfall in 2024 recovered to approximately 88–92% of 2019 levels in North America and Europe. Middle East and Asia-Pacific markets have exceeded pre-pandemic benchmarks, with GCC malls reporting record traffic in Q3–Q4 2024.
Retail traffic terms explained
Definitions used by mall operators, retailers, and CRE professionals when analysing footfall data.
Footfall
Total number of people entering a retail location over a defined period. The baseline measurement from which all traffic KPIs are derived. Often used interchangeably with "retail traffic" in European markets.
Also: store traffic, shopper countBasket size
Average transaction value per customer visit. Used alongside traffic counts to calculate total revenue potential. Rising basket size with falling traffic can indicate customer quality improvement.
Metric: revenue ÷ transactionsPeak hour index
Ratio of peak traffic period to daily average. Used for staff scheduling, security allocation, and supply chain timing. Most malls peak between 12:00–14:00 and 17:00–19:00 on weekdays.
Operational KPICapture rate
Share of total passing pedestrian or vehicle traffic that enters the property. Critical for evaluating location potential and the impact of signage, visual merchandising, and facade improvements.
Site selection metricAnchor halo effect
Traffic lift experienced by non-anchor tenants attributable to footfall generated by the anchor (e.g. hypermarket, cinema, or flagship apparel brand). Typically 15–40% of adjacent tenant traffic.
Leasing & positioningOmnichannel traffic attribution
Method for attributing physical store visits to digital marketing touchpoints — including social media, search ads, and retargeting campaigns. Growing focus area as retailers seek to measure digital-to-physical conversion.
Digital ↔ physicalCommon questions about Turbo
What kind of businesses can use Turbo traffic?
Any retail business with an online offer page — physical stores, online retailers targeting shoppers near specific malls, mall operators promoting vacancies, and retail real estate brokers promoting lease opportunities. B2C and B2B retail businesses both qualify.
Are the visit numbers guaranteed?
The ranges listed (400–600, 1,000–1,500, 2,500–3,500) are realistic delivery targets based on 2025 benchmarks for Google Display and Meta retargeting in retail and CRE segments. Actual delivery depends on geography, audience size, and seasonal auction dynamics. If a campaign falls significantly short of target, we extend the flight at no additional cost.
How is the audience targeted?
We use Malls.com first-party visitor data to build custom audiences in Google Audience Manager and Meta Business. Targeting options include geography (country, city, or radius), interest category (retail, commercial real estate, fashion, food & beverage), and device type. You specify your preferred parameters when submitting your offer.
What do I need to provide?
A landing page or offer URL, a brief description of your target customer (geography, interest, role), and your preferred campaign start date. No creative assets required — we can use your existing page or help write a short promotional description for the Malls.com listing.
What does "offer views and client request statistics" mean?
Premium customers have access to a dashboard showing how many times their listing was viewed on Malls.com, how many inquiries (clicks, form fills, or direct messages) were received, and traffic breakdown by source. Turbo adds retargeting click data from Google and Meta.
Is Turbo available outside the US and Europe?
Yes — retargeting campaigns can be geo-targeted to any market where Google and Meta ad inventory is available, which covers 140+ countries. Middle East (UAE, Saudi Arabia) and Asia-Pacific campaigns are fully supported.
Drive qualified retail & CRE traffic to your offer
Send us your offer URL, target geography, and budget range. We'll scope the right Turbo package and set up the campaign within 48 hours.
Retail Traffic
What is the definition of retail traffic?
Retail traffic refers to the number of people who visit retail stores or shopping malls. Retailers use this metric to measure the popularity and success of their stores and malls and identify customer trends and patterns.
There are several ways in which retail traffic can be measured, including:
Retail staff or security personnel manually count the number of people entering and exiting a store or mall.
An electronic sensor or camera counts the number of people entering and exiting a store or mall.
Using mobile apps or other digital tools, retailers can track the number of people who enter a store or mall using their smartphones.
The analysis of retail traffic data can be used to identify patterns and trends, such as peak traffic periods, slow periods, and demographics of customers. Retailers can use this information to make staffing, inventory, and marketing decisions. Further, retail traffic data can be used to determine the effectiveness of advertising campaigns, promotions, and other marketing initiatives and to evaluate the impact of events and changes at the store or mall.
A traffic boost for retail stores and online businesses
Malls.com will provide additional page views and inquiries from customers interested in companies that place their offers on the Premium plan.
We have added the Turbo traffic option to the premium rate today so that each placement will receive over 3,000 targeted visitors.
All premium customers were previously promoted on www.malls.com; such offers were displayed on the Real Estate and Retail section pages, rotated on the home page, and exported to social networks and email newsletters.
Turbo traffic will now come to retail real estate offer pages from ad networks and retargeting campaigns. Based on Google Audiences and Facebook Business data, over 1 million users will be reached.
The offer views and client request statistics will be visible to Malls.com premium customers.
International sales department: [email protected].
Other questions: [email protected].
