Chaumet opens doors to debut boutique in Italy

The 120-square-meter boutique is strategically situated near the iconic Spanish Steps in Rome.

Chaumet, the esteemed French jewelry house under the LVMH umbrella since 1999, has finally inaugurated its first standalone boutique in Italy this June. Historically serving a distinguished clientele in Italy for over two centuries, Chaumet had not previously established a physical presence there.

Location and ambiance

The 120-square-meter boutique is strategically situated at 22 Via Condotti, a prestigious address near the iconic Spanish Steps in Rome. Housed in a former palace, the boutique features vaulted ceilings, marble floors adorned with mosaics, and delicate wall patterns. The interior design evokes a refined and subdued atmosphere, incorporating light wood furniture, touches of gold metal, and accents of Chaumet's signature blue.

True to its legacy, the boutique showcases Chaumet's iconic collections and a selection of high jewelry pieces, aiming to cater to both local connoisseurs and affluent tourists visiting Rome from the United States, Europe, Asia, and the Middle East.

Historical ties and prestigious legacy

Founded in 1780, Chaumet has deep historical ties with Italy, notably dating back to 1804 when Napoleon commissioned its founder, Marie-Étienne Nitot, to create a tiara for Pope Pius VII. This marked the beginning of Chaumet's association with prominent figures in Italian royalty and aristocracy, including Margherita of Savoy and Pauline Bonaparte.

Market presence

Italy has emerged as a significant market for Chaumet, second only to France in Europe. Prior to the boutique opening, the jeweler maintained a strong presence through partnerships in key Italian cities like Rome, Florence, Milan, Bologna, and Venice. 

Currently operating 87 boutiques worldwide, including six in Paris, Chaumet's flagship store at 12 Place Vendôme stands as a beacon of its global presence. Renovated in 2020, this flagship is complemented by other strategic locations in Paris and partnerships with major department stores. Beyond Europe, Chaumet's primary markets include China, Japan, and the Middle East, underscoring its global appeal and strategic market penetration.

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