Bloomingdale seeks to invigorate the shopping experience with technology. Its first location in Hawaii will be the poster child of this vision. Set to open a store in Honolulu, on the Island of O’ahu, the retail space is a three-level space occupying a generous expanse of 165,000 square feet.
It will serve as the centerpiece of a major retail expansion at Ala Moana Center—the largest open-air shopping mall in the world.
The main objectives of the use of state-of-the-art technology are to enhance the overall shopping environment and to deliver a smooth Omni-channel experience.
Wall-mounted tablets dot “smart” fitting rooms that enable customers to obtain vital updated information, like product availability as well as borderless communication with associates. Mirrors also double as touch-screen interfaces offering customers the flexibility to personalize their shopping experience, say for adjusting the lighting to an optimal level for trying on fashion wears.
Communal tables also sprawl the fitting room areas, providing a hub for sparking social interactions. These tables also feature charging stations for convenient charging of electronic devices.
Both sides of the divide get a piece of the elevated tech-enhanced shopping experience, as selling associates may instantly access product information, and provide quick and easy POS mobile transactions using handheld devices.
The Omni-channel experience of the shopping center is exemplified through its varied value-oriented add-on services like online shopping with in-store pickup, same day delivery—within a specific radius, and international shipping of in-store purchases.
The breathtaking implementation of technology meets a fitting application of the Hawaiian heritage: A cross-mix that truly enlivens the shopping experience. Louvered wood panels grace the space, complemented by graphic palm frond prints fitted on the walls, and bird-of-paradise motifs.
Celebrated artworks of local artists and artists from the main land draw inspiration from the Hawaiian community, and revitalize the interior of the space as one with the Hawaiian exterior. Retro-inspired images representing island life, curated by Matt Schwartz, supplement these artworks with satisfying intrigue.
Modern industrial paneling and sleek lines accentuates the exterior, with the aesthetic marvel transforming into Bloomingdale’s signature black and white décor. Rafted wood ceilings, white louvered walls, and polished concrete floors complete the energetic mix.
A visitors’ center on the main floor of the store will foster social interaction between the mixed shopping population of international and domestic shoppers. The store will offer an array of premium add-on services like multi-lingual store directories, concierge services, complimentary coat and bag check, style advisor appointments, and hotel package delivery.
The store caters to the diverse shopping population with multi-lingual staff. It also offers a first-class limited-access VIP lounge with top-rated services like a private restroom, light food, beverage, interactive devices like iPads and Bluetooth printer, a charging station amongst others.
