International retailer Inditex launches a temporary innovative store Zara in London. The debut shop with an area of about 200 square meters will be located in the south-east of the capital in a shopping center Westfield Stratford. The store will operate until May, while the flagship store Zara in London will be closed for renovation and expansion of the sales area.
Innovation pop-up store is that the space completely reflects the range of online store using all sorts of services for customers. In the Westfield Stratford shopping center it will be possible to find extended lines of clothing for women, men, children, accessories, shoes, etc. If the goods will be ordered before 2 pm, the buyer will be able to receive it on the same day, if after 2, the purchase will need to be picked up the next day.
Visitors to the store will be able to choose several payment methods: live queue to cash desks, payments using plastic cards, Bluetooth, smartphones, applications, etc. With the help of modern RFID technology, customers will be able to scan product labels and learn the details of the production process: fabric composition, washing conditions, and a combination of this thing with other items of the wardrobe.
As reported in Inditex, pop up shop will be fully tuned to use innovative technologies to improve customer experience. For the company, this is the first such project. The design shop is made mainly of the glass with the use of energy-saving equipment.
It is worth noting that after the renovation of the flagship store Zara in London will increase its area to 4,500 square meters. The renewed boutique will be Zara’s first store, which will have a “radical new store concept” that puts technology in the heart of its design to transform the customer shopping experience. It will include four departments – women’s, men’s, children’s and online.
Pablo Isla, chairman and CEO of Zara, said that “this is another milestone in the strategy for integrating our online stores, which defines us as a business company.”
