Representing an investment of €640m, Mall of Scandinavia has 101,048 sq m (1,087,672 sq ft) and embodies Unibail-Rodamco’s vision for the future of the shopping center industry in the Nordics and establishes a new benchmark for retail and leisure destinations in the region.
Its size is fitting for its coverage area, which contains an indigenous population of about 1.57 million people within a 30-minute drive radius. Extend the radius to a 90-minute drive radius, and the population covered by the mall clocks at one-third of the entire Swedish population.
Accessing the mall is effortless, as it is strategically situated to be in direct link to major E4 and E18 highways. This is in addition to the massive infrastructural development that dots the surrounding environment, including new bridges and road networks.
Wingårdhs, Benoy, and BAU (Byrån för Arkitektur & Urbanism) are the agencies behind the marvel. The emphasis was made to create a synergy of premium retail, exhilarating leisure, and top-end add-on services within a jaw-dropping scenery for the ultimate shopping and recreational experience.
The design language of the Mall of Scandinavia is a fitting tripod of three distinct nodes—Water, Wind, and Earth. The grid consists of an outstanding Flagship Avenue, 240 meters in length, flanked by exciting shop fronts, 8 meters in height.
Together, the Mall of Scandinavia is home to 224 retail and leisure outlets. Amongst these are the best brands of international repute—Zara, Victoria’s Secret, Tommy Hilfiger, Michael Kors, River Island & Other Stories, and COS. In addition, the shopping center will welcome new entrants, including Disney, LEGO, Pull&Bear, KIKO Milano, and Intimissimi.
Enlivening the shopping experience even more is The Designer GalleryTM. This is a virgin concept that doubles as an innovation incubator for Unibail-Rodamco. In this space, everything from the architecture to the brands offering their merchandise is carefully curated to give off the ultimate shopping appeal. It features groundbreaking pop-up stores taken up by exclusive brands like Reebok Pump Fury, Céline Sunglasses, and Kartell; a lounge area; and a bespoke set of services, including the fascinating personal shopping team.
The Mall of Scandinavia transcends being only a boisterous shopping destination. It also offers an ecstatic dining experience with a mix of exclusive offerings and popular high-end offerings. Top-flight and internationally renowned French mineral water brand Evian will receive special attention at the Mall of Scandinavia. Evian will unveil its 2016 limited edition bottle with fashion design prodigy Alexander Wang exclusively at Mall of Scandinavia.
The shopping center also showcases a unique Dining ExperienceTM concept in its dining plaza. Explore the expansive food and beverage area with exquisite restaurant outlets like Vapiano, Mangiardino, Indian Garden, and Caliente. Soak into leisure cinema viewing with Sweden’s first commercial IMAX screen multiplex cinema with up to 15 screens.
The Mall of Scandinavia with its high-quality retail, dining, and retail outlets dishes out that quality modern shopping experience that can be had all day without losing a tinge of excitement. Even better, it employs a load of technology and encompassing accessibility solutions to better the shopping experience. The mall has a 3,700-space parking lot with an innovative smart parking system. The center infuses technology in high-end service delivery with electrifying solutions like the ‘Click & Services’ feature, a Smart Map, and a ‘Click & Eat’ feature on the website and mobile app of the mall.
