The Broadway Bradford signs major Cinema operator

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A new cinema and restaurant extension has been confirmed at the Yorkshire scheme which is managed by Westfield – and is to include a six-screen, 780 seat cinema and four restaurants, totalling 35,000 sq ft (3,252 sq m). Construction is scheduled to start in Q1 2016.

The new cinema and restaurants will create further links between the shopping centre and the rest of Bradford City Centre, and the cinema-anchored development is expected to create around 100 new jobs.

Since the scheme’s successful opening in November 2015, a series of other new deals including Ann Summers, Pandora, Centros Unico and Moss Bros have also been confirmed to join the 570,000 sq ft (52,954 sq m) shopping centre, which has seen strong footfall growth since its launch – 250,000 shoppers visiting the centre over its opening four days, more than 100,000 visits on Black Friday and bumper sales during Boxing Day and January. The Italian restaurant Zizzi also opened mid-January joining Patisserie Valerie and further restaurant occupiers expected to be announced shortly. 
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Renee Moran, Asset Manager and Vice President at Meyer Bergman commented: “Bradford is now firmly back on the retail map, and these new deals – especially with a superb cinema operator – ensure its reputation will grow from strength to strength as a destination. The team worked diligently to deliver the varying requirements for each of these new leisure and entertainment operators, and I look forward to seeing them open later this year.”

Keith Mabbett, Director of Leasing at Westfield, commented: “The opening of The Broadway in November was a fantastic step forward for Bradford City Centre. The opening day was only the beginning, and these new lettings will only add to the growing attraction of shopping, leisure and dining experiences in the City Centre.”

“Since opening in November we’ve been experiencing a high level of interest in the centre from retailers who want to come to Bradford, and we expect to be in a position to announce more new signings in the coming weeks.”

“The Broadway is now very close to being fully let, which is a great achievement, and a brilliant vote of confidence in Bradford City Centre.”

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