Zales Jewelers, the American leader retailer of a brand name in jewelry has 614 stores in 50 states and Puerto Rico. Store sizes average nearly 1,700 square feet. Zales was founded by Morris (M.B.) Zale, William Zale, and Ben Lipshy in 1924 in Wichita Falls, Texas. The three had a vision of giving customers high-quality merchandise at rock bottom prices. Hence first Zales Jewelers was opened. Making upscale jewelry affordable for everyone was made possible through their original credit plan. They offered credit for “a penny down and a dollar a week.” This strategy was a great marketing ploy, but an even bigger lure was the friendly customer service. Zales’ dedicated employees were instrumental in the expansion to twelve Oklahoma and Texas stores 1941. From one store selling jewelry, appliances, and cameras Zales has expanded to become a major international jewelry business. Five generations of Zales have stores in shopping malls across North America.
Zales Jewelers is committed to providing a broad range of choices in custom jewelry to customers with excellent value and beautiful jewelry. Zales’ designs aimed at meeting customers’ tastes and wish for quality and style. Zales Jewelers stocks brand-name jewelry and watches in a wide variety of styles and price ranges.
A recognized name in retail jewelry, Zales Jewelers, offers both classic and contemporary styles. Zales is the top seller of diamond jewelry in North America. Zales stores also offer gold, cultured pearls great wedding jewelry choices, the largest retailer in Zale’s business.
Located in most regional malls, Zales Jewelers also offers an excellent merchandise online at www.zales.com. Besides its informative “product knowledge” page, Zales offers customers information about jewelry care and appreciation of jewelry as an investment. Zales’ e-commerce site is another option for making jewelry shopping an enjoyable experience.
Zales Jewelers has earned a reputation as a trend setter in the jewelry industry. Credit options, convenient shopping, fine jewelry and affordable prices have combined with knowledgeable, committed staff to make Zales Jewelers a leader in fine jewelry retailing.
