The Face Shop is a South Korea-based skincare and cosmetics maker, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products include body, bath, skin care and make-up aimed at both women and men. Its headquarters is in the LG Gwanghwamun Building in Jongno-gu, Seoul. The company’s marketing is primarily based on natural products, using natural ingredients from all over the world.