Levi’s sells Levi Strauss & Co. products including jeans, clothes and accessorize under Levi’s brand. Levi’s is synonymous with cool, comfortable, classic American style.
Since the invention of the rivet by Jacob Davis and company, Levi Strauss has been making riveted clothing, Founded in 1873, Levi’s jeans have become the most recognizable and copied clothing worldwide. Levi’s brand continues to evolve with new fashions and an innovative spirit unparalleled in the apparel industry.