Currys is a British electrical retailer based in the United Kingdom and owned by Dixons Retail. The company specializes in selling household appliances and home electronics. The company has 295 superstores and 73 high street stores.
Currys was founded by Henry Curry in 1884 when he was building bicycles in his backyard. The first shop was opened in 1888 and was put on proper financial standing when his sons formed a partnership with him. The name of the business was called H. Curry & Sons. From that time the business started to grow, and the company was floated on the London Stock Exchange in 1927. By this time in 1927, H. Curry & Sons were dealing in a variety of goods like bicycles, toys, gramophones and radios. In 1932, the company stopped manufacturing bicycles when they closed their Leicester factory; however, the business continued to retail Hercules bikes (badged as Currys) until the 1960s.
In 1984, the company was taken over by Dixons but continued to maintain its separate brand identity until 2005 when DSG announced that Dixons stores would be rebranded as Currys Digital. This rebranding exercise brought the total number of Currys stores to 550.
In 2010, Currys opened a new high-end concept store under the “Black” branding. The store stocks high-end ranges and has a more cool layout. The new branding and design are specifically intended to attract more female shoppers, who according to research feel alienated in larger stores. PC World stores and Currys have also recently been rebranded as Currys PC World, with two store formats being merged into one.
Currys had an extensive selection of kitchen appliances, small appliances, audio and video devices, audio and sat nav, computers, PC accessories and other white goods. The company offers high-quality electronic products at excellent prices. Currys is also one of the largest electronics retailers in the United Kingdom.
