Charming Charlie was founded in 2004 by Charlie Chanaratsopon, a Thai-American businessman as a retailer of women’s apparel and accessories, including jewelry, sunglasses, scarves, purses, wallets, clothes, and shoes. Store departments are color and pattern coded so that they can be found more easily.
Headquartered in Houston, Texas, there are 284 Charming Charlie locations within the United States.