Kim Kardashian has officially unveiled the first menswear collection for her brand Skims. The line includes T-shirts, tanks, boxers, and briefs. Sales of the new group will start this week.
According to the company’s press office, Skims Mens will feature three collections: Cotton, Stretch, and Sport. The products will be available in sizes XS through 5X. Most items will be priced from $16 to $54, with some items priced up to $98 for sets. The menswear market is now estimated at $111 billion a year. Men currently comprise over 10% of Skims’ existing customer base.
The brand has enlisted several athletes in the Skims Mens launch campaign, including soccer star Neymar Jr, 2022 NFL Player of the Year Nick Bosa, and NBA star Shai Gilgeous-Alexander.
“The expansion into the menswear space is a significant milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” said Kim Kardashian, Skims founder and creative director. “To have an icon like Neymar Jr. be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander, and the NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
In the summer of 2023, it was reported that the Skims business was valued at $4 billion. The company has raised an additional investment of 270 million, which will be used for innovation, category expansion, and retail development. The brand plans to open a flagship store in Los Angeles in early 2024.
