Shopping malls still preferred by Eastern Europeans

According to the How study, Western European consumers’ interest in high street and smaller shopping centres is increasing, however Eastern European shoppers prefer large centres.

The figures indicate that Czechs, Norwegians, Danes and Swedes place more focus on the retail offers, rather than added activities. Shoppers in Ireland, Italy, Romania, Spain and Turkey focused more on good Wi-Fi, cafes and restaurants – places to meet and spend time with friends.Overall, the most important factor was price, followed by cleanliness, convenience and security. Other important factors are the mix of tenants, parking facilities and personal security.