From November 13 to 17, Shein’s latest pop-up will feature ‘Box Santa,’ a towering Santa figure constructed from Shein-branded boxes. Visitors can capture photos with Box Santa, sharing them online using #Sheinboxsanta for a chance at free gifts. Over five days, Shein will give away 10,000 presents, including home décor, accessories, and apparel. Growing presence in Canada This Toronto pop-up is part of Shein’s Canadian expansion, following similar pop-ups in Montreal, Vancouver, and Ottawa. In Toronto specifically, Shein has held activations like its Veld music festival pop-up and a city-wide streetcar campaign during the summer. Highlighting local artistry In a nod to Canadian talent, Shein has partnered with Toronto-based illustrator Kathleen Fu to create a 10-panel mural along Case Goods Lane, portraying winter scenes in Fu’s signature, detail-rich style. The mural will remain through January 5, 2025, and her designs will appear on Shein merchandise, including exclusive tote bags and phone cases for Canadian customers.
