Sephora, a brand under the LVMH group, has taken an active role as the official partner of the Paris 2024 Olympic and Paralympic Torch Relays.
Sephora has established pop-up stores in select cities along the torch relay route, engaging with local communities and offering unique experiences.
In addition, the brand has organized in-store events, providing customers with the opportunity to participate in various activities and win prizes.
Sephora is emphasizing the connection between beauty and sport through its initiatives. Pop-up stores in cities like Bordeaux, Nice, Lille, and Paris will celebrate this unique relationship. These events aim to enhance the overall experience of the torch relay and highlight the importance of both beauty and athleticism.
Sephora is offering beauty makeovers to Olympic medallists who will be parading on the podium at the Trocadéro each evening. This gesture not only recognizes the achievements of the athletes but also aligns with Sephora’s commitment to promoting beauty and self-expression.
Notably, 50 Sephora employees, including Guillaume Motte, CEO of Sephora worldwide, will serve as Olympic torchbearers. This involvement reflects Sephora’s dedication to the values and spirit of the Olympic Games and showcases the brand’s global reach and influence.
With a presence in 34 countries through 3,000 shops, Sephora is a leading beauty retailer set to achieve substantial sales growth. The brand’s expansion plans reflect its goal of reaching 20 billion euros in sales, demonstrating its confidence in continued success and innovation within the beauty industry.
