Sela is one of the first Russian brands of stylish casual wear and one of the first federal networks in the Russian market of fashion retail. The first Sela store was opened in Saint Petersburg in 1997. Sela is being actively developed as a franchising network. Today, there are 400 mono-brand stores in 300 cities.
Sela incorporates representatives in Russia, Israel, Belarus, Ukraine, Kazakhstan and other countries, as well as manufactures in Russia, China and Bangladesh. The stores operate in the total look format. The collections feature women’s, men’s, teens’ and kids’ clothing, accessories and make-up. The prices average from 500 to 2,000 rubles.
