Intimissimi is Italian manufacturer of men’s and women’s underwear, retailing in the middle price segment. It has been actively working in the Russian market for over 15 years. The network embraces all big cities of Russia. As of today, there have been opened a couple of hundreds of the Intimissimi franchise stores, the majority of which are located at the largest shopping malls. The underwear, nightwear, swimsuit prices average from 25 to 50 euro.