In Russia, the first Hamleys store was open at Evropeisky shopping center in the spring of 2012. Another department store is open at Galereya Krasnodar in South Russia. The brand is developed as a franchising by the Ideas4retail company. Hamleys will be an anchor tenant of the Central Detsky Mir store in Lublianka where the network will introduce its biggest store in the world with an area of 7,000 sq m.
