Global icon Rihanna resumes her role as creative director for Fenty’s newest collaboration with sportswear label Puma, putting a spotlight on reimagining the beloved Creeper sneaker model.
Rihanna’s favorite Avanti sneakers receive a fresh twist in September 2023, drawing inspiration from a soccer theme and marking a dynamic addition to the Fenty x Puma collaboration.
In the latest release, Fenty x Puma introduces a platform version of the iconic Suede silhouette featuring a robust rubber outsole. Dubbed the “Phatty,” designers describe it as “bigger, bolder, and quirkier than ever,” offering colorways in black and white, ultra-bright blue-green, and lavender cherry red.
Rihanna shares insights on the design process: “We took our OG Creeper and made it bigger and badder.” The Creeper Phatty aims to reinvent the beloved original with a larger volume and a distinctive chewing gum outsole, providing a classic silhouette that fans have missed.
Maria Valdes, Chief Product Officer at PUMA, emphasizes the universal appeal and consumer excitement surrounding the return of the original Creeper. The Creeper Phatty builds upon the iconic silhouette and expands the offering to the entire family.
The highly anticipated Fenty x Puma Creeper Phatty sneaker is set to hit the virtual shelves on November 30 through the Puma online store. Available in women’s, men’s, and children’s models, this release promises a stylish and inclusive footwear option for diverse audiences.
