Hugo Boss AG was known for its German luxury fashion and style house named after its founder, Hugo Boss. Headquartered in Metzingen, Germany, The Hugo Boss Group is a market leader in premium and luxury in the global apparel market. Marketing premium fashion and accessories for men and women, the company employs 12,500 and has a net income of EUR 2.4 billion. Hugo Boss is one of the most successful listed apparel manufacturers in the world.
The niche market for Boss products is upper-income shoppers. The company has expanded to include sports sponsorship campaigns focused on premium sports such as Formula 1, golf or sailing that convey brand values such as dynamism, perfection, and precision. Hugo Boss’ art sponsorship activities emphasize the link between art and the fashion industry and the design, aesthetics, and creativity they share. Hugo Boss raises brand awareness with high-profile fashion events in the world’s fashion capitals.
