As the retail landscape continues to evolve, Pinterest has unveiled its annual Pinterest Predicts report, offering a glimpse into the trends set to define shopping, fashion, and beauty in 2025.
Rooted in platform search data and emerging consumer preferences, these predictions highlight opportunities for retailers and mall operators to captivate trend-savvy shoppers.
The romantic allure of the Middle Ages is staging a comeback in fashion and decor. Expect shoppers to gravitate toward antique-inspired jewelry, chainmail accessories, and rich tapestry designs. With searches for medieval aesthetics up by 110%, retailers could see a rise in demand for period-inspired collections, from boutique apparel to home furnishings.
Deep cherry red is shaping up to be the color of the year. This rich hue will dominate lipstick, eyeshadow, and nail palettes in beauty. Retailers in cosmetics should consider curating displays centered around this trend, as searches for cherry tones have surged by 235%.
Blurring the lines between functionality and fashion, Fisherman Chic brings utility wear into the spotlight. Think cable-knit sweaters, raincoats, and strappy fisherman sandals. Ideal for the winter-to-spring transition, this trend offers retailers a chance to blend practicality with seasonal style.
Coordinated looks are making waves, from matching nail polish and jewelry sets to harmonized family outfits. With consumers seeking symmetry and alignment, this trend opens doors for curated collections and retail partnerships that spotlight complementary products.
Minimalism steps aside as vibrant, colorful beauty makes its debut. The “Aura Beauty” trend encourages bold experimentation, with multi-color makeup looks and vivid hair hues set to dominate. Beauty retailers should gear up for playful product launches and experiential in-store demos to engage adventurous shoppers.
Opulence and radiance define the Goddesscore trend, featuring gold-drenched accessories, braided hairstyles, and glowing beauty routines. This movement taps into the aspirational shopper’s desire for luxury and indulgence, making it a perfect fit for upscale retailers and premium beauty brands.
The edgy “Moto Boho” trend combines rugged biker aesthetics with bohemian details like fringe and flowing fabrics. This fusion of styles is gaining traction, making it an ideal focal point for mall pop-ups or seasonal campaigns that target younger, adventurous shoppers.
The dark, enchanting world of the sea inspires the “Sea Witchery” trend. With wet-look hairstyles, siren-like makeup, and shell-inspired accessories, this aesthetic appeals to shoppers looking for unique and moody styles. Coastal and resort-centric retailers may find particular resonance with this trend.
These Pinterest trends offer retailers and mall operators a roadmap to connect with shoppers in 2025. By aligning inventory, visual merchandising, and marketing campaigns with these emerging preferences, businesses can create a dynamic, trend-driven shopping experience that drives foot traffic and sales.
With shoppers increasingly turning to digital inspiration platforms like Pinterest, retail spaces have an opportunity to bridge the online-offline gap, offering curated assortments and immersive experiences that bring these trends to life. For malls looking to stay ahead, 2025 is all about embracing the bold, the whimsical, and the utterly captivating.
