Japanese athletic footwear and apparel brand Asics has opened its largest store in Southeast Asia. The new flagship appeared in Glorietta 2, Makati City in the Philippines.
The retail space features an expanded range of Asics merchandise – Performance Run, Core Performance Sports and Sportstyle apparel, footwear and accessories. The new collection includes GT 2000 11 TR, METASPEED+ and GEL-CUMULUS models.
The total area of Asics conceptual outlet is about 460 square meters. Gazini Ganados, Kathleen Paton, Kirk Bond, Jefferson Lo and other famous sportsmen friends of the brand came to the opening of the new flagship.
The store is distinguished by its use of the latest technological advances in retail. In particular, the use of 3D Foot ID Scanner, which allows choosing a sneaker. The outlet also has locker rooms and showers designed exclusively for ASICS Running Club members. Exclusive benefits from store vouchers to limited-edition ASICS merchandise and event invitations are also available to program members. Everyone is welcome to join the program – the brand posts invitations on their ASICS Philippines social media accounts. In April 2023, Asics will also launch the OneAsics loyalty program, allowing to accumulate points with every purchase and redeem them for additional perks.
ASICS (Akushon Kabushiki Gaisha) is a Japanese company specializing in athletic footwear, apparel and accessories. It was founded in 1949 in Kobe, Japan, and has become one of the world’s most famous athletic footwear brands.
