Major athletic apparel and footwear manufacturer Nike continues to invest in the meta universe. With the acquisition of virtual sneaker designer RTFKT in December 2021, the company gained a leadership position in the metaverse. As a result, the program is bringing in the corporation’s first profit today.
Nike and RTFKT have announced a joint collection of virtual Nike Dunk Genesis Cryptokicks sneakers that feature 20,000 NFTs. Digital vials cost $250 each and can be used to customize the sneakers. As for the sneakers themselves, cryptocurrency owners purchase them for an average price of about $8,000.
There are some models with sharp skins that sell for incredible prices. The most expensive sneakers sold for more than $130,000, and the rarest Alien bottle sold for $449,000. According to RTFKT, NFT owners can also “evolve” their skins by performing certain tasks.
It is unclear whether token holders will be able to purchase real-world equivalents of merchandise. Snapchat already has an augmented reality filter for wearing new models.
Nike and Adidas continue the race to enter the meta universe. Into The Metaverse is a collection of 30,000 NFTs launched by the German brand in partnership with Bored Ape last December. Other global brands followed a similar strategy, including Dolce & Gabbana and Gucci. Additionally, Adidas became an asset owner in Sandbox, while Nike invested in Roblox.
