The center sits on 43000m², with 200 specialist stores, of which 90 have made their entry into Stuttgart for the first time.
The Europaviertel has been built on a former freight train station site, close to Stuttgart Central Station and next to the city center. Apart from the city library which was opened during 2011, Milaneo has become the heart of the new quarter. The center, including the underground parking garage, was developed by a partnership between STRABAG Real Estate and ECE.
The plans include the construction of a 165-room hotel, office space and 415 apartments measuring a total of 7400m² by summer of 2015. These will be placed above the shopping center. The hotel and the office space are due to be constructed by Bayerische Hausbau. The complex has received an investment in excess of €550m, with Hamburg Trust obtaining 78% of the center, inclusive of the underground parking area.
It is one of the first developments to be awarded the gold pre-certificate of the German Sustainable Building Council. It received the MIPIM Award for Best Futura Mega Project during 2013 at the real estate show in Cannes.
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The center will offer visitors a range of popular brand names in the fashion industry, as well as a wide range of restaurants.
Milaneo has created jobs for around 1500 people, with an additional 500 to be created within the hotel and offices.
It offers modern services, such as same day delivery, for shoppers to have their purchases delivered to their homes. Customers will have the facility to take their shopping bags to the drop-off point at the center and have their purchases delivered to their home, saving them the inconvenience of carrying their bags home. Shoppers can make use of a center app for Apple and Android smartphones to obtain the latest offers from retailers. The customer can customize the apps to their particular needs. The center offers free Wi-Fi.
There are two playgrounds available for family fun, with a LED floor which can be used as an animated playing field for children.
