Luxury footwear brand Manolo Blahnik has launched its first mainland China boutique in Shanghai’s Plaza 66, following two recent openings in Hong Kong. The Shanghai location represents a “significant milestone” in the brand’s global growth strategy, according to the company, underscoring its commitment to the Chinese market. A new space inspired by London roots Located in Plaza 66’s west gate atrium, the Shanghai boutique is Manolo Blahnik’s 20th global store. Designed by CEO Kristina Blahnik, who began her career as an architect, the space features a modern, symmetrical layout with vibrant furniture inspired by designer Chen Darui. The design reflects the brand’s signature “living room” concept, first established in its Burlington Arcade boutique in London, aiming to create a welcoming, refined environment. Exclusive styles and collections The Shanghai boutique debuts two exclusive styles for its opening, while also showcasing seasonal men’s and women’s collections and the iconic Silhouettes collection. This curated selection highlights the brand’s hallmark craftsmanship and elegance. The Shanghai launch follows the brand’s recent expansion in Hong Kong, where it opened two boutiques last month. Ocean Centre hosts Manolo Blahnik’s first men’s collection in the city, while the Pacific Place location is dedicated to women’s footwear, echoing the London-inspired concept.
