Central Children’s Store

About this mall

Central Children’s Store (Centralny Detsky Magazin na Lubyanke) is a unique complex for family and children’s leisure, including a shopping center offering a full range of goods and services for kids. The legendary store is the flagship of the children’s industry in Moscow. 

The total area of the Centralny Detsky Magazin na Lubyanke is 73,000 square meters. Around 20% of the rentable area is allocated for children’s educational recreation, and accommodates the KidBurg City of Professions, the first children’s cinema by Formula Kino (kinomir-21 Vek), and numerous sites for holding children’s concerts, exhibitions, and theatrical shows.

Among the tenants of the Centralny Detsky Magazin na Lubyanke are the following leading brands: Hamleys Toy Shop, Malenkaya Ledi, Pelican, Gulliver, Beba kids, Sanetta, Acoola, Okaidi, Petit Bateau, Magia Detstva and other. The store’s atrium is the central site for holding children’s events; its bi-level space will accommodate all viewers and will make it possible to use mobile space-transforming decorations.

The shopping mall operates as an educational and entertainment venue that allows not only to do shopping, but also to take part in the entertainment activities for kids. 

Over 3 thousand square meters (10% of useful space) have been allotted for cafes and restaurants. 

Hamleys World (Ideas4Retail), the Europe’s largest toy department store is the main anchor tenant of the largest kids store.

The first two levels of Tsentralny Detsky Magazin na Liubyianke are designated for kids’ shoes and apparel and it will function as an area for Hamleys store, the main anchor tenant.

On the third level, customers can buy goods for newborns and future moms. On the fourth floor, you will see kids fashion gallery.

The next level goes for the educational center and school goods and family leisure and sporting goods stores.

The sixth floor is allocated for the multiscreen movie theater for kids, big food court with 14 different concepts and a 1000 sq.m. restaurant with an eye to Lubyianka square.

Muzei Detstva operates on the seventh floor of the main kids mall. The thematic exhibitions will not only be placed in theprimary museum room, but also inside the connecting passages, corridors and atrium.

Anchor Tenants: Hamley’s (Europe’s biggest toy department store), KidBurg Career City, Azbuka Vkusa premium supermarket, Formula Kino movie theater. 

Retail Gallery: Malenkaya Lady, Pelican, Gulliver, Beba kids, Sanetta, Acoola, Okaidi, Petit Bateau and Magiya Detstva, stores for future moms. The total number of projected shopping units is 230.