Louis Vuitton opens dog-friendly ‘Dog LVERS’ pop-up in NYC’s Soho.
Louis Vuitton has opened its unique pop-up store in New York City’s Soho neighborhood, dedicated to dog lovers and their four-legged companions. Celebrating its Men’s Spring/Summer 2025 Pre-Collection, the “Dog LVERS” boutique is designed for fashion-forward dogs and their humans. Open through early December, this collection invites pet owners to explore stylish, pet-centered designs by Pharrell Williams. A store experience tailored for dogs The boutique’s interior captures the fun of classic dog shows, featuring claw-themed columns, wooden finishes, and personalized pet touches throughout. Shoppers can also find a special engraving station at the back, where custom-engraved dog tags add a personal touch to their purchases. Must-have accessories for fashionable pups The “Dog LVERS” collection includes iconic Louis Vuitton pieces adapted for pets, such as monogrammed collars, leather harnesses, bandanas, and even mini velvet berets. Essentials like designer water bowls and poop bag carriers are available alongside stylish, collectible items. For pet owners: New menswear and signature bags The collection isn’t just for pups—Louis Vuitton fans will find a new menswear lineup, including both formal and casual styles. Accessories like dog-shaped pouches, bone-styled coin bags, and trunks decorated with paw prints bring additional charm to the collection, offering pieces that complement the pet-focused designs. This Soho pop-up is the only location worldwide dedicated to the “Dog LVERS” collection. Visitors can immerse themselves in this playful celebration of pet culture while exploring the latest from Louis Vuitton in person at the address below.
