Italian brand Lavazza is preparing to open its first store outside of the Apennine peninsula in a flagship format. Designed by Ralph Appelbaum Associates, the space focuses on an exceptional Lavazza product experience.
The Lavazza Flagship Store will be located in the heart of London’s West End, at Great Marlborough and Argyll Street intersection and across from Liberty London. It will be only the second architecturally and conceptually unique store.
According to the concept presented, the flagship in the center of popular shopping locations will proudly offer Londoners, tourists, and coffee culture lovers an extraordinary shopping experience.
The store, with a certain playfulness, will invite fans of the brand to a deeper understanding of the brand’s 120-year history. The space is being created following the principles of sustainability and environmental protection.
Green spaces in the middle of the store will converge along the walls into a vertical garden at the top. The iconic images of the Italian brand will be reflected in murals and striking illustrations. The interior will also feature modern furniture from Italian design masters.
