To further amplify the excitement for the upcoming runway show, Jacquemus shared a series of imaginative and internet-friendly clips. These included clothing racks floating on the Tyrrhenian Sea, designers ironing garments on surfboards, bikers wearing stacks of Les Classiques bucket hats, and gondola riders carrying mountains of Jacquemus-labeled boxes and bags over the island’s serene landscapes. This surrealist marketing approach is a signature of Jacquemus, captivating audiences with its unique and artistic style.
The brand’s highly anticipated 15th-anniversary show is set to take place on June 10 at the renowned Italian villa Casa Malaparte. This location gained fame in Jean-Luc Godard’s 1963 film Contempt (Le Mépris). Simon Porte Jacquemus shared on Instagram that his inspiration to create the brand came from watching Contempt and being moved by the beauty and modernity of Godard’s vision. He expressed his honor and excitement about presenting the next show at Casa Malaparte, connecting the brand’s past inspirations with its present achievements.
