IKEA is set to revolutionize virtual gaming with the launch of ‘The Co-Worker Game’ on June 24th. This immersive experience, set within the virtual universe of Roblox, offers players the chance to step into the shoes of an IKEA co-worker and explore the brand’s unique approach to careers.
Fans of IKEA will have the opportunity to not only live out their home furnishing dreams but also get paid for it. A limited number of paid roles within ‘The Co-Worker Game’ are up for grabs, offering participants the chance to earn while they play.
Applications for these paid roles are now open and will remain so until Sunday, June 16th, 2024. Successful applicants will have the chance to engage with customers, develop their skills, and even progress through various departments within the virtual IKEA world.
‘The Co-Worker Game’ marks IKEA’s first venture into mainstream gaming, offering players a glimpse into the working world of the popular brand. Alongside the paid co-worker roles, the broader Roblox community will have the opportunity to explore and experience the virtual IKEA universe.
Within the game, players can venture through IKEA’s famous Swedish Food Market and Bistro, serve up delicious meatballs, or explore various showrooms featuring iconic IKEA products. There’s even the chance to win exclusive IKEA UGCs while organizing spaces using beloved IKEA furniture like HEMNES.
With ‘The Co-Worker Game,’ IKEA brings its signature blend of innovation and creativity to the gaming world, offering players an immersive and rewarding experience unlike any other. IKEA on Roblox, developed by The Gang, a Swedish game design company, launches on June 24th.
