htown, the leading online destination for men’s contemporary fashion and streetwear, opens a new multi-brand store in London. Outlet begins operations in the One Hundred Shoreditch complex, previously home to JW Anderson and Opening Ceremony, More Joy and the Ace Hotel.
The retail space features dozens of brands ranging from world-renowned to start-ups. According to the concept presented, htown will offer to sophisticated public sportswear in a subverted style from Saul Nash and Dion Lee, as well as renowned in fashion circles and JW Anderson, Martine Rose, Ahluwalia, Aries and AGR.
The store also sells jewelry from the London-based brand Hatton Labs. It is accompanied by Our Legacy, GmbH, Mowalola, EYTYS, Y/Project, Spencer Badu, Port Tanger, ERL and Eckhaus Latta. Glenn Martens’ Diesel and London’s rising star Chet Lo will soon add to the range.
The htown team has also partnered with One Hundred Shoreditch to use the store as a public space to interact with the local fashion community. The outlet will host exhibitions and events with brands, designers and creative directors.
“Refuge and Spitalfields Crypt Trust, charities in which One Hundred continues to support, are imperative in htown’s partnership and will remain a key part of all initiatives. htown has agreed to make a monthly donation to both of these charities for the entirety this project,” the store commented.
