Hennessy X.O. is opening a pop-up store in London’s Flannels, celebrating the company’s first-ever collaboration with British art fashion designer Kim Jones.
As part of the collaboration, Jones created a new, reimagined design for the Masterpiece decanter for Hennessy X.O. In addition, a limited edition HNY Low sneaker, inspired by the designer’s partnership with the cognac brand, was released. “I wanted it to feel like you’re almost looking into a bottle. It’s a cognac glass shaped like a sneaker,” Jones commented.
The immersive pop-up store at Flannens flagship store on Oxford Street invites brand connoisseurs to peek into the futuristic world of Hennessy X.O, reimagined by Kim Jones. The new retail space sells products created as part of the collaboration.
The project will also include a performance by MOBO Award-winning Knucks. The rap singer will visit the store on April 13 and perform several songs from his Alpha Place album, including “Leon The Professional,” “Nice & Good” and “Los Pollos Hermanos.” Ticket orders for the event are now open.
Hennesy X.O (Extra Old) is a premium cognac produced by the French Hennessy Company, founded in 1765. Hennesy X.O was created in 1870 and was the first cognac with the abbreviation “X.O”. The product is packaged in a square bottle, first introduced in 1947. The bottle’s design was created to emphasize the high quality of the cognac and its unique taste.
Kim Jones is a British fashion designer, born in 1979 in London. He began his career in fashion at the end of the 1990s, working as a designer for the Umbro brand. During various years he held creative director positions at Louis Vuitton, Dior Homme and Fendi. Today he is one of the most sought-after fashion designers in the fashion world.
