Harrods expands global D2C e-commerce through partnership with Global-e.
Harrods is strengthening its international direct-to-consumer (D2C) online operations in a strategic partnership with Global-e, a platform known for enabling global e-commerce for luxury brands. The collaboration “will enable Harrods to enhance its e-commerce strategy in over 200 markets worldwide, offering customers a seamless and sophisticated online shopping experience,” a spokesperson shared.
The move reflects a growing trend among high-end brands to prioritize a refined digital experience that mirrors the brand’s identity. The recent DSquared2 partnership with ESW highlights the stakes for luxury businesses in creating e-tail operations that feel distinctively premium rather than merely transactional.
Global-e emphasized the partnership’s goal to uphold Harrods’ commitment to quality, stating, “Our platform will ensure that customers around the world enjoy the same high-quality, personalized experience online that they expect from Harrods’ in-store service and reputation for excellence.”
The enhanced D2C offering includes localized shopping experiences with features like local currency browsing and payments, diverse payment methods, competitive shipping options, transparent duty and tax calculations with prepayment options, and an easy return process. This approach is designed to provide a premium, seamless journey, ensuring that international customers experience Harrods’ luxury standards online.
