The American brand Guess is launching exclusive retail projects in major ski resorts in the Alps. The brand will showcase itself in all its glory at iconic locations such as Cortina d’Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
At each resort, Guess will introduce a new capsule collection of accessories, including a pochette easy pouch, as well as a soft suede bucket bag with eco shearling trim, beanie hats in faux fur, a wool fedora hat, and an alpaca-blend scarf.
At the same time, Guess will be unveiling a unique winter wonderland – spaces will be adorned with the brand’s 4G snowflake logo, a reimagined mountain-inspired triangular logo, and Guess home accessories.
Guess will present unique installations, decorating cabins and elevators in its own signature style. In Cortina d’Ampezzo the exclusive Faloria Ski Lift will be presented, in Zermatt the Matterhorn Express Ski Lift, and in Hochzillertal-Kaltenbach the unique gondola and restaurant Wedelhütte will be shown in a new look.
“We are absolutely thrilled about our brand takeovers in Austria, Italy, and Switzerland. I really loved working on this amazing décor and apparel project, it was so inspiring,” said Guess chief creative officer, Paul Marciano. “These world-class ski resorts are the epitome of luxury and exclusivity, and the perfect locations to convey the glamorous mood of the Guess brand. Each venue has been curated to create an elevated and immersive brand experience that fully expresses our attention to high quality materials and the careful thought that goes into the design of every Guess and Marciano piece.”
