The scope of changes includes about 13,000 sq.m GLA expansion and the opening of the 1st and 2nd floor with entertainment offer. As a result, Galeria Morena is now a 4th generation shopping mall of 33,000 sq.m GLA, with attractive tenant mix, welcoming ambiance, refreshed car park and a brand new visual identity.
It was also a re-commercialization with new brands such as H&M, Carry, Venezia, Duka, KappAhl, Douglas, Smyk, Pizza Hut and Costa Coffee, a re-modeling thanks to new interior and exterior design, as well as re-branding and re-positioning that is highlighted by the change of the logotype and the whole image of the shopping center.
Due to its new positioning, Galeria Morena has been designed as a family friendly place with a playground Kinderplaneta, cosy parents’ room and children zones.
Galeria Morena offers not only shopping moments but also a wide range of leisure activities: fitness Calypso, 12 restaurants and cafes, many relax zones with free WIFI, interactive devices and electronic points.
The most spectacular and unique place of Galeria Morena is its external terraces: a fabulous chillout zone with natural greenery, along with a cosy and comfortable food area.
New design of Galeria Morena constitutes a crucial part of its re-positioning. All environmental graphics were designed according to new values that reflect local character and close relation with seaside nature.
Exterior and interior decoration elements were chosen from national catalogues of well-known producers (Pedrali, Actiu, Hay, Escofet, Vitra, Foscarini, Vondom) while some of them were custom-made by small local factories. In addition, we managed to implement some exceptional products created by Polish designers (chair in parents room – RM58 by Roman Modzelewski, standing lamps in relax zones – Genotype by Tomek Regalia).
To celebrate the opening, many events were organized for customers over the weekend: activities for children, entertainment with celebrities and presales actions. The footfall in the gallery was impressive with an increase of 40% since the re-opening.
The last stage of recommercialisation will be completed in autumn with the opening of the 3D Cinema.
