In Malmö, Sweden’s third-largest city, Malmö Designer Village, Scandinavia’s largest professional outlet center specializing in designer brands, is under construction.
The first phase of Malmö Designer Village will open in the summer of 2025, while the second phase will be completed by the fall of 2027. The outlet will bring together premium fashion brands and iconic restaurants, seasonal events, and “multi-sensory experiences,” reflecting new trends in the retail market.
The outlet is being built by international company Rioja Estates, which opened the new McArthurGlen West Midlands Designer Outlet center in the United Kingdom earlier this year.
“For both Malmö Designer Village and Grantham Designer Outlet Village, which we are developing in the U.K., we see significant interest from brands to open stores in these malls. This demonstrates that brands understand that traditional physical retail is alive and well and thrives in designer outlets,” commented Giles Membrey, director of Rioja Estates.
The total area of the first phase of the new outlet in Malmö will be 18,000 square meters. It will include international and unique to the market premium brands. After completing the project’s second phase, its area will reach 27 thousand square meters.
It is expected that the attendance of the outlet will reach 2.5 million people a year, which will place it in the top 25% of the most famous centers in Europe. The sales volume of Malmö Designer Village after the opening of the first phase is expected to be 468 million euros per year, and after the second phase – 665 million.
Due to its advantageous location, the center is being built in a place that will serve customers from both Sweden and Copenhagen, Denmark. The outlet’s catchment area is home to 3.8 million people, 86% more than any other site in Scandinavia.
“Due to its appeal to local, regional, and tourist audiences, the Designer Village is expected to attract more than 1.9 million affluent, high-spending visitors per year in its first phase,” said Rioja Estates.
