H&M’s Group fashion brand & Other Stories, which also has cosmetic products in its assortment, conducts an unusual retail experiment. In Paris, Galeries Lafayette installed the first vending machine with a wide range of cosmetic products.
The coronavirus pandemic has changed the approach to trade in many aspects. The experiment from & Other Stories allowed a new way to rethink the well-forgotten old. Today, vending machines are not perceived by buyers as a way to buy anything other than drinks and snacks. Still, such a feature as the possibility of contactless payment and receiving a purchase is a ticket to the future of retailing in the context of global quarantine measures.
The vending machine from & Other Stories is on the second floor of the department store. It features a range of brand products, including hand soaps, hand creams in mini-packs, perfumes, and toilet water. Prices for the offered products will below, from 5 to 30 euros.
