Italian brand Emporio Armani officially unveiled its new store in Soho in late July. The outlet is located on Spring Street, surrounded by art galleries, Soho-style architecture and luxury boutiques of global brands.
For Giorgio Armani, which celebrated its 89th birthday this year, it continues to be one of the busiest years on record. The brand has previously partnered with Bagatelle, a Mediterranean restaurant in St. Tropez, and the Burj Khalifa Hotel in Dubai. The return to Soho is certainly another milestone for the brand.
“To me, Soho represents the very essence of New York, the relentless energy of the city that never sleeps and is constantly reinventing itself. A city on the rise once again after a few tough years. It is here, in the most authentic downtown, that style, ideas and creativity are born and intertwined, with an immediacy that is mirrored in its unmistakable architecture, now firmly etched into the collective imagination,” said Giorgio Armani.
The store is housed in a 20th-century building. The only Emporio Armani flagship in New York City has over 4,000 square feet of space. The store’s interior features dark oak floors, brick walls and a metal ceiling.
The centerpiece of the new retail space houses the fashion brand’s men’s and women’s apparel collections. The assortment is complemented by eyewear, watch and jewelry collections.
Emporio Armani is a high-end fashion brand founded by Italian fashion designer Giorgio Armani. It is a subsidiary line under the larger Armani brand, catering to a younger and more casual audience than the main Giorgio Armani line. Emporio Armani was launched in 1981 and quickly gained recognition for its modern and stylish designs.
The brand’s offerings include various fashion and lifestyle products, such as clothing, accessories, eyewear, watches, jewelry, fragrances, and even home interiors. Emporio Armani is known for its contemporary and urban-inspired designs, combining elegance with a touch of edginess.
