Dior has announced the launch of a new concept store in Bangkok’s upscale Ploenchit district.
The store, named the Dior Gold House, reflects the brand’s commitment to blending nature, art, and its signature French heritage with local culture.
A garden-inspired space with local artistic collaborations
Located within a lush garden setting, the boutique draws inspiration from Dior’s iconic 30 Montaigne in Paris. The space merges the timeless elegance of the fashion house with works from renowned Thai artists, including Korakot Aromdee, Wishulada Panthanuvong, and Boonserm Premthada. These installations celebrate traditional craftsmanship while fostering a dialogue between French and Thai cultural elements.
Café Dior adds a culinary dimension
The Dior Gold House also features Café Dior, offering a curated dining experience led by three-Michelin-starred Chef Mauro Colagreco. The menu highlights an array of sweet delicacies designed to complement the boutique’s luxurious ambiance.
