International brand Crate & Barrel, specializing in modern furniture, small kitchen appliances & dinnerware, has opened its flagship shop in New York City. The retail space is located at 881 Broadway in the Flatiron district, in the former Palace of Commerce, built in 1868. The shop opened in a building adorned with columns and arched windows, offering customers a “sublime shopping experience” with a modern twist.
“We’ve always existed to inspire our customers to build a home with purpose – this idea of purpose and building a home takes time and service, frankly,” said Alicia Waters, president of Crate & Barrel and Crate & Barrel Kids.
The two-level flagship has a total of 23,000 square feet of space. The brand introduces the concept of creating a dream space from scratch by offering an endless range of Crate & Barrel and Crate & Kids home products.
Recently, Crate & Barrel has modernized the shopping process in its own online shop by focusing on omnichannel. However, the company also emphasizes the importance of physical retail by opening a flagship in a prestigious location surrounded by high-design shops.
Alicia Waters details the brand’s commitment to curated assortments and personalized experiences, including services like monogramming, swift product delivery, a botanical shop, and exclusive home renovation products for trade customers. The flagship store presents various gift registry options, enhancing the shopping experience.
In the new flagship, the brand is introducing unique showcases with products that are sold exclusively. Specifically, Crate & Barrel offers New York customers unique home decor options, including personalised textiles and accessories from its new home renovation line.
