Over the past six months, Shaftesbury Capital has secured agreements with 16 new retail brands for its Covent Garden complex.
Among the European and West End retail debuts are Hoka, a company specializing in running footwear, and the international men’s clothing brand, Balibaris. Additionally, the specialized brand Arc’teryx is relocating to a more spacious flagship store on King Street after the success of its Long Acre location.
Next to Arc’teryx, in November, Covent Garden will welcome the elite perfumery House of Creed. Recently, the debut British store of Guerlain and the French luxury perfume brand Parfums de Marly have also opened in the area.
Shaftesbury Capital executive director Michelle McGrath said: “At Covent Garden, we have always set out to create a multi-dimensional, experiential mixed-use district, attracting the very best occupiers across all uses. During our ownership, we have introduced over 250 new shopping and dining concepts to Covent Garden and continue to see excellent demand for our unique spaces, from brands aligned with our strategy to attract world-class global, British and independent brands.
