For over 50 years, the retail chain Century 21 has been a mainstay in the northeastern United States, but the department store, renowned for its extensive selection of designer brands at competitive prices, is broadening its reach. As Racked reports, the company recently opened up its first pop-up shop in Los Angeles.
Century 21 made a significant impact with its debut in Los Angeles. This is not your typical pop-up store; instead, it seamlessly integrates into Santa Monica Place, one of the area’s most iconic shopping destinations. An 8,000-square-foot, two-story space that was previously occupied by Kitson’s has been transformed into something truly stunning, and it will host a revolving stream of retailers over the next year.
The store, aided by WithMe, a company that has pioneered a smart, interactive concept, is essentially an innovative retail experience that merges the worlds of online and offline. There are interactive features built within the store, including interactive changing room mirrors and gigantic pixel walls that display accessories.
Additionally, there are 15 digital concierge stations located throughout the store. Shoppers will be able to receive assistance in placing in-store orders for home delivery. Up on the second floor of this innovative hub is a VR station, which allows visitors the ability to craft a virtual dress form, among other capabilities.
For Century 21, the pop-up shop will be stocked with the brands that shoppers have grown accustomed to at one of the retailer’s locations, including Rag & Bone, Ramy Brook, Letarte, Michael Kors, Penguin, Slate & Stone, and Psychobunny. The retailer is quite well-known on the East Coast and is considered a leader in the world of high-end off-price fashion retail.
Headquartered in Manhattan, Century 21 has stores in New York, New Jersey, and Pennsylvania, with its largest store just across the street from the World Trade Center in Lower Manhattan. This fall, Century 21 will be opening its first location in Florida at Sawgrass Mills in Sunrise.
This is a significant opportunity for Century 21 to establish a presence on the West Coast, and it will be intriguing to observe if their investment in this futuristic concept results in the retailer establishing a lasting physical presence in Los Angeles.
