After a successful test run in the Dutch market, C&A is expanding its loyalty program “C&A for You” to several European territories. Members of this program receive unique privileges, additional discounts and other benefits.
Following the pilot project’s success in the Netherlands, C&A is introducing the “C&A for you” loyalty program in countries such as Belgium, Austria, Switzerland, France, Italy, Poland, and Spain. As part of this program, the company rewards loyal customers with a 10% welcome bonus, exclusive offers and additional discounts, especially during sale periods.
The “C&A for you” program is an integral part of the extensive digital transformation of the C&A fashion retail chain. Its main objective is to improve the customer experience by better understanding customers’ styles, preferences and expectations. “This program is not just about rewarding loyalty; it’s about creating a seamless and enjoyable shopping experience that our customers deserve,” said C&A Europe merchandising director Daniel Jimenez.
C&A is an international fashion retailer specializing in various clothing and accessories for men, women, and children. The company was founded in 1841 by brothers Clemens and August Brenninkmeijer in the Netherlands. The name “C&A” stands for the initials of the founders’ names. C&A operates in 20 European countries, as well as in the Americas (Brazil and Mexico) and Asia (China).
