Despite the general negativity surrounding the shopping mall industry, it’s important to note that some of them are flourishing. And it’s not limited to the typical high-end establishments in densely populated metropolitan areas. Some malls that trace their roots back to the boom times of the 1980s are doing well, but that fact doesn’t fit in with the narrative of a typical ‘death of the shopping mall’ type article, so it remains underreported, and consumers that visit these locations scratch their heads in wonderment: If malls are dying, why is this one so packed?
As the Columbia Daily Tribune reports, one of those malls is the Columbia Mall in Missouri. The 770,000-square-foot mall opened back in 1985, and it’s currently anchored by Dillard’s, Target, Sears, and JCPenney. Owner General Growth Properties has been proactive in keeping business humming at the mall, and that’s translated into a management team that is completely on board with doing what they can to ensure it remains a thriving property.
“There’s always shuffling. Their job is to sell. It’s my business to fill the space,” explains Rusty Strodtman, who has been on the management team since 1995. The long-time employee is proud to be a key player in a property that has gone against the industry norms. Columbia Mall enjoys a phenomenal occupancy rate of nearly 95%, and Strodtman is a major part of making sure all goes smoothly. “I’m the mayor of the mall,” he cheerfully says, about a moniker bestowed upon him by long-time tenants.
As with most malls, the wave of retail bankruptcies has affected the property, but General Growth and the Columbia Mall management team are not sitting on their hands and waiting for things to turn. “This is a very stable, successful shopping mall,” says Strodtman. The mall has some exciting names that are set to join the tenant list, including Handbags N More, Falafel Cafe, and the new entertainment option that’s aptly titled The Arcade.
Even retailers struggling in their other locations, such as JCPenney and Barnes & Noble, are thriving in the welcoming environment of the Columbia Mall. “Book sales are moving in the right direction,” shared Barnes & Noble store manager Tim Fuchs. Taking everything into account, this exceptional mall located in the midwestern United States offers a compelling case study for those interested in learning more about malls.
