Since 1954 Swim in Sport producing designer swimwear for women. We currently feature 33 stores in premier malls and other excellent locations. The online store has all our designer swimwear collections, including La Blanca, Trina Turk, Ralph Lauren, Bleu by Rod Beattie, RL Blue, Body Glove, Kenneth Cole Reaction, Kenneth Cole New York and much more.
Swim in Sport founded in 1954 by Merle Sidle. The concept came as the result of one men’s efforts to enter the department store arena. From the assortment of units that Mr. Sidle carried, swimwear stood out as the gleaming opportunity and thus Swim in Sport was born.
