In August 2016, the first store of SOULGOODS officially opened in Sanlitun, Beijing. “SOUL” + “GOODS” is the origin of the brand name, “SOULGOODS”, which means that the brand aims to operate with the existence of the soul. At the beginning of its establishment as a pioneer multi-brand store, SOULGOODS received strong support from many sports brands.
In 2017, the store launched original products facing a small range of friends and customers as a trial, under the same brand name “SOULGOODS”. The products were unexpectedly widely recognized. Many products were sold out soon after they hit the store, and some were hard to buy. This experimental action created a miracle among Chinese domestic brands and became a business reference within the industry.
In 2018, SOULGOODS became one of China’s most recognized multi-brand stores. The classic tiger LOGO is well-known in youth culture and fashion. Top sneakers released at the store every week, such as Nike x OFF WHITE Vapormax, Converse x OFF WHITE 70s, Adidas YEEZY 500, and Vans Fear of god…
