Dixons Retail plc also formerly known as Dixons plc and DSG International plc, is one of the largest consumer electronics retailer in Europe. The company specializes in selling mass-market consumer electronic products, PCs, audio and video equipment, photographic equipment, large and small domestic appliances, communication products and other related financial and after sales services. Dixons also sells spares, mobile services, and electrical products.
Currently, Dixons has 530 outlets in the United Kingdom and Ireland, and another 322 in northern Europe.
